VA BICE BRINGS GLAM BACK TO PALM BEACH

Magical Mediterranean-Inspired Evening Included Fashion Runway,
Live Entertainment and Cocktails

On Tuesday, December 7, Worth Avenue’s Via Bice welcomed over 150 guests to celebrate the newly renovated via and its glamourous aesthetic during a Mediterranean-inspired evening under the stars.  Guests were greeted with Bice’s signature Apérol Spritz as they walked the black carpet to the center of the piazza, where Master Impresario Bruce Sutka set the stage for a magical evening.

“We welcome you to Worth’s Avenue’s new favorite dining and shopping destination.  Think Capri, think Positano,” said Emcee Hollis Pica during the welcoming speech preceding the show.

Palm Beach and Hampton’s most coveted DJ, DJ Adam Lipson, accompanied by dynamic electric violinist DJ Elektra, kicked off the 25-minute engaging and upbeat runway show featuring fourteen look representing seven of the Via’s fashion boutiques.  (Maac London, Frances Valentine, J’Da, Joy West, CJ Laing, Coastal Girls and Eye of the Needle).  

A delightful highlight of the fashion show was when Amanda Beckwith and her adorable 2-year-old modeled and 2 year-old Navah graced the runway, donning Joy West fashion.

“It was great fun putting this together,” said Alexis Posada Testrake, “The owners of all the stores were accessible and excited to engage.  It was a win-win.”

 We hope you enjoy the three pages of fabulous photos by Nick Mele