About us

Maribel Alvarez, Founder and President, Altima International, Inc.

In 2000, Maribel Alvarez founded Altima, a Private Relations© and concierge firm catering to wealthy and powerful individuals across the globe. Her work at the United Nations and education at Duke, Georgetown, and Switzerland’s Le Rosey led to the forging of strong relationships. Altima emerged as a leader in luxury brand, real estate and event management marketing and public relations. Related Group of Florida, Emilio Pucci, Graff Jewelers, Vilebrequin, International Polo Club, Institut Le Rosey, Black River Caviar, Harry Winston and the Royal Bank of Canada are among the brands that have benefited from Altima’s network and sales.

Maribel’s entrepreneurial and creative spirit flourished as founder, publisher and executive editor of quarterly luxury magazine 95 East. This success inspired the launch of Altima Preferred newsletter, a subscription based platform offering affinity marketing opportunities targeting the affluent.

Contact : maribel@altimapalmbeach.com

Ann Lally

Ann Lally, Marketing and Content Strategy

Ann has developed and executed communications programs for luxury and consumer brands like Starwood Hotels, Orkin, Randstad Staffing, Simmons Bedding and McCormick Spices. She has also worked with Twinings Teas and global beverage companies, leading projects for web analytics, guest experience, CRM, and SEO-SEM. Her marketing toolbox includes Altima’s proprietary Digital Discovery Brief©, Customer Journey Map©, and Communications Efficiency Assessment ©.

She is also an accomplished business development expert for business services and products, having performed trade and consumer CRM for all above companies and many others.

A former partner and account director at WPP companies JWT and Ogilvy, she and Maribel have been friends and collaborated since their college days at Duke University.

Ann is a board member of two community foundations. Her White Papers, “How to Assess Your Digital/Search Agency Needs” and “Selecting a CMS,” were published for members of the Association of National Advertisers (ANA). Her articles have appeared in Hotel-Motel Management and The New York Times Sunday Supplement sections.

Mobile: 404.906.4487

Candace Jorritsma, Real Estate Marketing

A 20-year career in real estate and hospitality has provided Candace with an unmatched talent for creatively managing sophisticated marketing campaigns that translate into sales. Nationally recognized for creating the gold standard concept of equity and no-equity private club membership programs, sales management, marketing & development planning, amenities programming and project management, Candace leaves lasting impressions on each project or property she is involved with.

With clientele including LXR Luxury Resorts—a division of Blackstone Real Estate Advisors, WCI Communities Inc., and The Trump Group,  her track record speaks for itself. Candace graduated magna cum laude with a B.A. in Communications from the University of Louisville

Contact : candace@altimapalmbeach.com

Carolina Buia, Principal, Branding and Media

Buia has 20 years in multi-media, from Yahoo to NBC, Telemundo to TIME, Billboard to Modern Luxury Palm Beach. A former journalist, today Buia teams up exclusively with  Altima to ensure a strong, multi-faceted experience for clients.  She has secured media coverage in major international, national and local outlets. Buia has received and been nominated for ASME (American Society of Magazine Editors) awards and is also the author of an award winning cookbook (HarperCollins).

As the former host of MAKE HOME A HAVEN, one of the most watched shows on Yahoo, Buia featured celebrity homes around the world. She also served as a spokesperson for Better Homes & Gardens Real Estate for 5 years, shooting segments all over the country.

Buia has made appearances on The View, The Today Show, Food Network, NY Times and others. Buia specializes in real estate, food, interiors, and lifestyle storytelling. She is also a contributing lifestyle writer for Palm Beach’s Modern Luxury Magazine and has written covers for many other Florida and national magazines. A graduate of Duke University, Buia is sought for her uncanny ability to spin a yarn and architect a story.

Sonia Velasquez, Video Production

Inspiring millions as the hostess for the television show Extreme Makeover Home Edition, and ambassador for brands like Sherwin-Williams, Sonia also find time to work as Altima’s digital video producer. With over 15 years of experience generating international campaigns for the ultra-high end Hispanic market, as well as sophisticated American and international clientele, Sonia understands our subscriber database.

In the Hispanic community, Sonia is known as the ‘philanthropic journalist’. She is a shining example of how using the right tools (literally and figuratively) along with a sense of humor can potentially change lives. Having lost an eye at the age of two, Sonia turned this weakness into her greatest strength rather than let this define her life.

In Sonia’s words, “I enjoyed working in Palm Beach for over 4 years, and I built personal relationships, all the while assisting individuals with philanthropic efforts to convey their message. It was a pleasure and now that I’m back I hope to do more of this, as this educated clientele appreciates relevant content, which is what I am proud to deliver.”

Patrick McMullan, Photographer

Patrick McMullan is an American photographer, columnist, philanthropist, businessman and documentarian. Born in New York, he was educated at NYU, majoring in business while “minoring in Studio 54.”

A celebrity and social photography pioneer, PMc (www.patrickmcmullan.com) has been photographing A-listers, fashionistas, designers, models, actors, artists, socialites and captains of industry for decades. PMc has garnered a level of caché that grants its agency access to exclusive and desirable events.

PMc has the New York, Los Angeles, and the Hamptons social scene covered. The website attracts visitors from all over the world, hoping to see and feel what it would be like to attend the party. Altima Palm Beach is honored to partner with this icon.