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The NEW Via Bice Welcomes NEW Tenants

By Hollis Bradley Pica

Via Bice

Serenella, CJ Laing, Mally Skok and Joy West are the Newest Kids on the Via!

Just like that… Season is among us… or did it ever stop?  Either way, these upcoming months are especially exciting as it seems we have finally turned a corner back to normalcy and with that comes all of the things we had been missing so dearly. Shopping, Dining Out, and Events! 

And GUESS WHAT!? …the New Via Bice has welcomed tenants and old loyal patrons in full Mediterranean splendor!

The long-awaited large-scale renovation designed by Smith Architectural Group which took nearly 2 years is completed, and the Via is more beautiful and elegant than ever. From the rooftop-level pergola, to the geometric pattern mosaic tiles and wrought iron appointed balconies overlooking the potted plant-lined via, visitors are transported to their favorite Mediterranean coastal towns.

In addition to the beautiful Mediterranean aesthetics, the shopping and dining destination has added more fabulous choices to its roster.

Previously located in Via Mizner, CJ Laing has long been a favorite of Palm Beachers. Her signature embroidered dresses have become island staples. And if that’s not enough you can find a curated collection of accessories, jewelry and home goods meticulously lined throughout the colorful boutique.

Serenella, who will open its doors early November, provides the finest in style with inspired collections from acclaimed fashion houses like Missoni, Bottega Veneta, and Versace.

Mally Skok, renowned Palm Beach-based and internationally published interior designer and award-winning fabric designer has chosen Via Bice for her Palm Beach début.

Nestled between Bice and J’Da is Joy West Collection. Joy who has stores in Aspen and Nantucket has brought her eclectic line of travel jewelry and animal-friendly faux fur to the via

Other enticing reasons to visit the Via?  Taglialatella Galleries, M.A.A.C London, J’da, Eye of the Needle, Frances Valentine, Coastal Girls and of course, its namesake, BICE Ristorante.