A Real Estate driven project—Destination Northwood’s purpose was to establish the upcoming Northwood area as the ‘SoHo of PB County’. Real estate developers Bradley and Gordon Deckelbaum and Altima had the vision to create a destination event and took it to the next level, bringing in a 20+ million dollar Andy Warhol private collection ‘Athlete Series’, inviting Richard Weisman, commissioner of the series and close friend of Warhol’s to assist in marking the launch of the neighborhood. The event benefited EG2 which raises funds for underprivileged children through arts programs. Major sponsors included Laureus Sport for Good Foundation who brought in an impressive roster of athletes and Emilio Pucci who donated signature scarves, pochettes and ties to major donors. The event culminated with a special performance by Willy Chirino.