On Monday, April 22nd, Abeer Al Otaiba and Amy Baier hosted a private reception at The Colony Hotel to launch the SemSem collection in Palm Beach. This event kicked off a two-day fashion gathering in support of the Children’s National Hospital.

SemSem, founded by Abeer Al Otaiba, is a luxury women’s evening wear brand that combines traditional couture craftsmanship with contemporary designs, drawing inspiration from Al Otaiba’s Egyptian heritage.

Among the notable guests were Sharon Bush, Hilary Geary-Ross, Kim Dryer, Janet Gretzky, Leonard Lauren, Xiomi Penn, Missy de Guardiola, Ellen Merriman, Grace Bender, Carla Taylor, and Arlette Gordon.