Le Alfré’s Penthouse Grand Opening of New York Flagship

Le Alfré was proud to celebrate the grand opening of its newest Penthouse Flagship Store, welcoming exclusive guests for a special evening atop Madison Avenue on October 10, 2025. The highly anticipated launch event marks the latest chapter in Le Alfré’s commitment to redefining timeless men’s fashion with modern sophistication.

Guests experienced the brand’s renowned hospitality, arriving via private elevator for an immersive black-tie evening elevated by live jazz, Altima caviar, specialty drinks, men’s facials, and a curated selection of passed hors d’oeuvres. The night showcased Le Alfré’s bold approach to luxury menswear, celebrating craftsmanship, culture, and original style in one of New York’s most exclusive settings. Founder and Creative Director Brandon Snower shared, “Our penthouse isn’t just a store; it’s a destination for New York’s tastemakers seeking elevated experiences. We’re thrilled to welcome new and longtime friends to explore the future of luxury menswear in a space built for creativity and connection.” This invitation-only event reimagined the classic launch experience with unmatched attention to detail, curated for discerning guests from New York’s style and business communities.