An Emporium of Curated Treasures
By Michelle Jaminet
Via Coquina Brings the Best of the Mediterranean to Worth Avenue
Nestled in Worth Avenue’s Via Mizner courtyard, Via Coquina is an emporium of some of the finest artisan treasures collected by owner Cara Polites Ferro on her travels throughout the Mediterranean, with an emphasis on Greece and coastal Italy. Her parents are from Greece, where she spent her early childhood growing up outside of Athens and traveling to the Greek islands. Her husband’s grandfather came over from Italy and started a jewelry business in the 1940s. Her love and appreciation of fine craftsmanship is apparent in everything Via Coquina offers.
“From the moment you step foot in Via Coquina, the parfums of Provence transport you. Every visit is a new experience,” says Marzia Precoda, “Cara has done an amazing job in selecting the finest artisans. My go-to place for unique and tasteful gifts.”
The meticulously curated boutique and website aspire to be iconic purveyors of beautiful and meaningful artisanship. Owner Cara Ferro explained, “We wanted to create a retail environment that reflects the heritage shops of Europe with a beach house aesthetic. As evidenced by all the natural textures and its blue and white color palette, the shop evokes the seaside towns of the Cycladic Islands and Capri on a beautiful sunlit day.”
Via Coquina is a home for goods of exquisite quality – an old-world atelier in a relaxed seaside atmosphere. When queried about all their unique merchandise, Ferro said, “We’ve thoughtfully curated a collection of fine jewelry, handmade sandals, and housewares, as well as an apothecary of small-batch artisanal soaps, candles, and olive oils.” Noticeably, their wares combine nature and art and are perfect for any (palm) beach house.
The soon-to-be revealed jewelry selection in the store has been a personal endeavor going back decades. “We offer a carefully curated selection of jewelry at Via Coquina, pulling from our inventory of designer and special vintage pieces,” Ferro said. And the result is a collection ranging from up-and-coming artisans from Greece, Italy, and Turkey, to sophisticated designer and vintage jewelry. “We’re also very proud to offer bespoke engraved jewelry featuring personal designs created in our studio in New York that has been producing insignia jewelry for over 20 years,” she added.
In the meantime, if you can’t make it to Worth Avenue, visit their website to view and shop their complete collection