British beachwear sensation, LOVE BRAND & Co hits Palm Beach Jan 6- 16th

Love Brand

Chic, sustainable and in love with wildlife

LOVE BRAND & Co. is popping up in Palm Beach at The Royal Poinciana Plaza from 6th to 16th January 2022.  This British line offers timeless resort wear for discerning shoppers, with eco-conscious designs and donations on sales to help save elephants from extinction.

Ahead of their arrival from England, we get the inside scoop from Oliver Tomalin, the company’s Founder and Creative Director.

“We are thrilled to showcase LOVE BRAND & Co. in Palm Beach this January. Palm Beach’s chic style and beach life lives in our brand. My new collection draws inspiration from Palm Beach with pastel tones, thick stripes and Florida panthers.”

Trunk for Trunks

Oliver and his wife Rose have been chasing the sun together since they met in 2010. With family ties to the Bahamas, the couple have spent last decade loving the island life and creating their ultimate summer lifestyle brand.  The couple shares a love of traveling, sunshine and elephants. The fact that elephants could be extinct in their lifetime motivated the British couple to dedicate their brand to helping through fashion and philanthropy – ‘Trunks for Trunks’

For over a decade since, LOVE BRAND & Co. has redefined men’s beachwear with greater purpose. “We donate a percentage of revenue, not profit, to charities helping wild elephants and endangered species. Our loving ethos is symbolized by a logo of two elephants forming a heart, which I designed on a napkin during a date with Rose” explains Oliver.

The brand is worn by everyone from royalty to rockstars and high flying entrepreneurs to low key influencers. Sources tell us that the British royal family are often spotted in LOVE BRAND & Co., as is Benedict Cumberbatch, Jason Statham and Richard Branson, for whom LOVE BRAND & Co. has even designed an exclusive print.

Love Brand

Oliver with ‘Tara’ the elephant at Kipling Camp, Karna National Park, India.
Meeting Tara was the original inspiration for Oliver dedicating his beachwear brand to helping elephants.

Oliver and Rose live in the Bahamas and believe in living well and living green. “We love the good life and we love the planet too and believe one doesn’t have to cost the other. Giving back and sustainability is the message of love in LOVE BRAND & Co.,” explains Oliver.

Love Brand & Co. is also committed to reducing the company carbon footprint and running the business sustainably. The products themselves are designed to tread softly on the planet, made from the finest organic, recycled or plant-based fabrics.

Love Brand

Founders Oliver and Rose Tomalin with their children

“I love that LOVE BRAND & CO’s matching father and son swimsuits are made from 100% recycled single-use plastic bottles and that the company ethos is centered around a passion for conservation and sustainability. The brand offers beautifully soft and light linen shirts, shorts and trousers that embody the effortlessly chic aesthetic of Palm Beach,” says Bettina Anderson,  3rd generation Palm Beacher, model and elephant enthusiast.

Mini-me shorts and matching light linen shirts in limited edition print –  “Fish Fauna”

Left to right:  “Eye of the Tiger” printed swim shorts.  100% organic cotton polo shirt in White, made in Portugal; 100% linen shorts in Stone

Stop by and visit the LOVE BRAND & Co. pop-up during one of the ‘Apres Beach’ events during the pop up at
The Royal Poinciana Plaza on Sunday 9th and Sunday 16th January.