About us

Maribel Alvarez, Founder and President, Altima International, Inc.

In 2000, Maribel founded Altima, a Private Relations© and concierge firm catering to wealthy and powerful individuals across the globe. Her work at the United Nations and education at Duke, Georgetown, and Switzerland’s Le Rosey led to the forging of strong relationships. Altima emerged as a leader in luxury brand, real estate and event management marketing and public relations. Related Group of Florida, Emilio Pucci, Graff Jewelers, Vilebrequin, Castiglion del Bosco, International Polo Club, Institut Le Rosey, Gstaad Palace, Harry Winston and the Royal Bank of Canada are among the numerous clients that have benefited from Altima’s network and sales.

Maribel’s entrepreneurial and creative spirit flourished as founder, publisher and executive editor of quarterly luxury magazine 95 East. This success inspired the launch of Altima Elite Club, a subscription based platform offering affinity marketing opportunities targeting the affluent.

Contact : maribel@altimapalmbeach.com

Candace Jorritsma, Real Estate Marketing

A 20-year career in real estate and hospitality has provided Candace with an unmatched talent for creatively managing sophisticated marketing campaigns that translate into sales. Nationally recognized for creating the gold standard concept of equity and no-equity private club membership programs, sales management, marketing & development planning, amenities programming and project management, Candace leaves lasting impressions on each project or property she is involved with.

With clientele including LXR Luxury Resorts—a division of Blackstone Real Estate Advisors, WCI Communities Inc., and The Trump Group, her track record speaks for itself. Candace graduated magna cum laude with a B.A. in Communications from the University of Louisville

Contact : candace@altimapalmbeach.com

Ann Lally, Marketing and Content Strategy

Ann has developed and executed communications programs for Starwood Hotels, Orkin, Randstad Staffing, Simmons Bedding and McCormick Spices. She has also worked with Twinings Teas and global beverage companies, leading projects for web analytics, user experience, CRM, intellectual property initiatives, and SEO. To help reduce cost and increase revenues, she created Altima’s proprietary Digital Discovery Brief©, Customer Journey Map©, and Communications Efficiency Assessment ©.

While a partner and account director at WPP companies JWT and Ogilvy, she developed Strategic Positioning programs for major brands. A graduate of Duke University, she completed the Master’s Degree (MDPE) Program for Executives at Columbia University Graduate School of Business.

She is a Board member of three community foundations. Her White Papers, “How to Assess Your Digital/Search Agency Needs” and “Selecting a CMS,” were published for members of the Association of National Advertisers (ANA). Her articles have appeared in Hotel-Motel Management and The New York Times Sunday Supplement sections.

Contact : ann@altimapalmbeach.com

Brandy Billinghurst

Brandy Billinghurst, PR Director

Never one to settle for average, Brandy graduated magna cum laude from Florida Atlantic University, majoring in Journalism with a focus on Media and Cultural Studies. The South Florida native knows her way away around both sides of the camera, and is a natural when it comes to print media production. She is also fluent in Spanish, making her a pure powerhouse in everything she does.

Brandy’s sense of community awareness formed at a young age, eventually manifesting as a deep philanthropic devotion. Her non-profit experience includes being an agent of change at long running, reputable organizations such as Junior Achievement and Cystic Fibrosis Foundation. In 2014, Brandy’s efforts raised over $500,000 to battle cancer, earning her a Leukemia & Lymphoma Society’s Woman of the Year in Palm Beach nomination. Years of tireless volunteer work and successful fundraising efforts led her to her latest venture–founding ‘So Booked Up’, an organization dedicated to celebrating and promoting literacy throughout the Palm Beaches. Brandy is currently on the Board of The Young Friends of Palm Beach Symphony.

A proven history of delivering results for individual clients and entire organizations leads most to consider her a prime example of having the best of both worlds. Her enthusiasm and flawless customer service generates consistent, positive media exposure along with a seemingly endless pool of connections, while her years spent studying telecommunications and print journalism give her a firm grip on the ever evolving nature of media. The cherry on top? She does it all with sense of humility and impeccable style.

Contact :  brandy@altimapalmbeach.com

Sonia Velasquez, Video Production

Inspiring millions as the hostess for the television show Extreme Makeover Home Edition, and ambassador for brands like Sherwin-Williams, Sonia also find time to work as Altima’s digital video producer. With over 15 years of experience generating international campaigns for the ultra-high end Hispanic market, as well as sophisticated American and international clientele, Sonia understands our subscriber database.

In the Hispanic community, Sonia is known as the ‘philanthropic journalist’. She is a shining example of how using the right tools (literally and figuratively) along with a sense of humor can potentially change lives. Having lost an eye at the age of two, Sonia turned this weakness into her greatest strength rather than let this define her life.

In Sonia’s words, “I enjoyed working in Palm Beach for over 4 years, and I built personal relationships, all the while assisting individuals with philanthropic efforts to convey their message. It was a pleasure and now that I’m back I hope to do more of this, as this educated clientele appreciates relevant content, which is what I am proud to deliver.”

Patrick McMullan, Photographer

Patrick McMullan is an American photographer, columnist, philanthropist, businessman and documentarian. Born in New York, he was educated at NYU, majoring in business while “minoring in Studio 54.”

A celebrity and social photography pioneer, PMc (www.patrickmcmullan.com) has been photographing A-listers, fashionistas, designers, models, actors, artists, socialites and captains of industry for decades. PMc has garnered a level of caché that grants its agency access to exclusive and desirable events.

PMc has the New York, Los Angeles, and the Hamptons social scene covered. The website attracts visitors from all over the world, hoping to see and feel what it would be like to attend the party. Altima Palm Beach is honored to partner with this icon.