ALVIN VALLEY OPENS NEW
PALM BEACH STORE
The “King of Pants” Announces New Atelier Concept Designed In Collaboration with
Less than two weeks left for Alvin Valley’s opening in Palm Beach! The fashion darling’s “King of Pants” new atelier concept will be located on Worth Avenue’s charming Via Mizner, just above the Aerin store. And stay tuned to experience a whole lot more than Valley’s signature pants.
Inspired by Alexandre of Paris, the store is created to cater to private appointments, allowing for social-distanced shopping. Designed in collaboration with Dallas-born interior designer, Danielle Rollins, the store features dramatic murals and wallpaper by Mitchell Black, and lighting by Couture lamps, and evokes a feeling of effortless Palm Beach glamour, a nod to Rollins’ own signature style and passion for entertaining.
Set-up to showcase Alvin Valley’s signature looks and coveted pants, as well as day-to-evening cocktail dresses and spring separates such as caftans, blouses and skirts, the store will also feature an assortment of accessories, like scarves, wraps and bags, perfect for easy beach entertaining and socially-distanced soirees. Moving into summer, additional home categories will be offered, as well as staples such as more tailored jackets and blazers.
No photos of the atelier till the official unveiling, but happy to share a peek to what will be hanging inside!
Expected Opening January 18th
The Alvin Valley Palm Beach Boutique is located at 36 Via Mizner on Worth Avenue in Palm Beach
Open 7 days a week, from 11am to 6pm and by appointment.