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ALVIN VALLEY OPENS NEW
PALM BEACH STORE

Alvin Valley Palm Beach

The “King of Pants” Announces New Atelier Concept Designed In Collaboration with
Danielle Rollins

Less than two weeks left for Alvin Valley’s opening in Palm Beach!  The fashion darling’s “King of Pants”  new atelier concept will be located on Worth Avenue’s charming Via Mizner, just above the Aerin store.   And stay tuned to experience a whole lot more than Valley’s signature pants.

Inspired by Alexandre of Paris, the store is created to cater to private appointments, allowing for social-distanced shopping. Designed in collaboration with Dallas-born interior designer, Danielle Rollins, the store features dramatic murals and wallpaper by Mitchell Black, and lighting by Couture lamps, and evokes a feeling of effortless Palm Beach glamour, a nod to Rollins’ own signature style and passion for entertaining.

Set-up to showcase Alvin Valley’s signature looks and coveted pants, as well as day-to-evening cocktail dresses and spring separates such as caftans, blouses and skirts, the store will also feature an assortment of accessories, like scarves, wraps and bags, perfect for easy beach entertaining and socially-distanced soirees. Moving into summer, additional home categories will be offered, as well as staples such as  more tailored jackets and blazers.

No photos of the atelier till the official unveiling, but happy to share a peek to what will be hanging inside!

Alvin Valley Palm Beach
Alvin Valley Palm Beach

“I feel at home in Palm Beach,” says Valley, “Home is where my clients are, and in the winter, many relocate to Florida, so a location on Worth Avenue is perfect. Having the opportunity to see my clients in-person is a gift, and we work very hard to shop socially distanced, stay safe and healthy,” says Valley.

“I love working with Alvin because he has an architect’s eye for the feminine form,” touts interior design collaborator, Danielle Rollins, “He is the master at giving a woman the comfort we all love, without sacrificing the contour, marrying form and function. Designing the space in Palm Beach was a pleasure, with the layers of color, pattern and texture, as vivacious as Alvin’s personality!”

Alvin Valley will continue to offer his On Approval service for out of town clients or ones not wanting to go in-store, providing the convenience of trying everything on at home, with payment after.

Alvin Valley

“King of Pants’, Alvin Valley

Acclaimed Interior Designer, Danielle Rollins

Expected Opening January 18th

The Alvin Valley Palm Beach Boutique is located at 36 Via Mizner on Worth Avenue in Palm Beach
Open 7 days a week, from 11am to 6pm and by appointment.