FIRST ANNUAL INTERNATIONAL RED SNEAKERS DAY CELEBRATED AROUND THE WORLD
Sunday, May 20th, 2018, marked the first annual International Red Sneakers Day, with people donning red sneakers and raising awareness about food allergies all over the world. Capitalizing on Food Allergy Awareness Month celebrated during the month of May, Red Sneakers for Oakley succeeded in accelerating the growth of their movement and strengthening their message about the dangers of food allergies by declaring an international day: One day when the simple, yet vivid, symbol of red sneakers is leveraged to underscore the magnitude of the problems facing people with food allergies all over the world.
Supporters across multiple continents participated in the day by wearing their red sneakers, sending messages of support, and posting photos on the Internet. Messages were received from as far away as Russia, Japan, South Africa, and Guam, and photos were posted on Instagram, Facebook and Twitter using the hashtag #internationalredsneakersday. The hashtag trended widely on May 20th, with unique posts, reposts and shares achieving an astounding reach of more than 2.5 million people.
Red Sneakers for Oakley celebrated the conclusion of the inaugural International Red Sneakers Day at Meat Market Palm Beach. More than 100 supporters from Palm Beach attended the event wearing red sneakers. Host Merrill Debbs spoke of the organization’s efforts to expand their reach even further through alliances with other prominent food allergy organizations such as Food Allergy Research and Education (FARE), Food Allergy & Anaphylaxis Connection Team (FAACT), End Allergies Together (EAT), and more. “Our goal is to work together,leveraging our different networks and unique constituencies to build a stronger front to keep people safe from fatal food allergy reactions known as anaphylaxis,” said Debbs.
Donors included Emilio Pucci, Roberta Roller Rabbit, Aristokids, Lori Jayne Monogramming, Starbucks, Private Cask Imports/Sophia and Manny Burnichon, among others. Meat Market graciously hosted the event, and donated 10% of dining proceeds from attendees who stayed for dinner after the event. The video above was courtesy of Alberto Alvarez. Photos courtesy of Nick Mele
Hashtags: #redsneakersforoakley #livlikeoaks #foodallergyawareness
INTERNATIONAL RED SNEAKERS DAY
at Meat Market Palm Beach