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Worth Ave’s Enchanted Way
VIA ENCANTADA

VIA ENCANTADA–Where Elegance and Trendy meet on Worth Avenue

Via Encantada, or ‘The Enchanted Way’ lies nestled in the heart of what is arguably one of the nation’s most exclusive shopping destinations– Palm Beach’s Worth Avenue.  Property owner, art collector, and Warhol muse, Jane Holzer, makes sure this Via has a whole different vibe; from understated elegance to trendy and hip.

Elegantly framed by stylishly understated Italian fashion houses, Brioni, Loro Piana, and fashion-forward  French sister boutiques Sandro and Maje, Jane Holzer has personally curated a delightful shopping experience where old world charm meets contemporary and pop.

Italian Perfection

Everyone knows BRIONI is synonymous with BESPOKE and BEST-DRESSED.  Professional athletes, celebrities, and industry leaders alike know the brand set meticulous standards for its craft, and turn to the Master Tailors of Brioni for a polished Bespoke look.  They know that the Brioni Tailors’ artistry is imbued in all the unseen details that distinguish Brioni garments.  Brioni’s meticulous standards are matched by their unrivaled personalized service, making every visit a memorable experience.

It’s hard to beat ‘the look, the craftsmanship and the feel’ of anything Loro Piana.  One of the world’s leading manufacturers of fine fabrics, renowned for taking wool and cashmere to an exceptional level of fineness and quality, Loro Piana is also a favorite of the well-heeled man.  The quietly elegant man demanding quality and comfort will choose timeless Loro Piana walk loafers as the finishing touch to his travel wardrobe.

French Flair

French fashion-forward women’s boutiques, Sandro and Maje are the brainchild of two creative sisters, Evelyn and Judith.  Sandro features a more classical, timeless line of clothing and Maje features more flirty and edgy designs.  Both lines range from daywear to evening, crafted with an eye for detail and the finest fabrics such as silk and French lace. The two brands are well-known for silhouettes with a formal feminine but oh so Parisian casual edge!  Local loyals count on Marcella Teper and Demetrius Mickens to keep them up to speed on new arrivals and timely sales.  (BIG SALE going on right now!)

Via Encantada Revealed

The charming corridor with its whimsical chandeliers leads visitors to the newly opened Contessa Gallery where a display of eclectic art immediately catches your eye.  The wide open doors to the sun-filled airy space and owner Steve Hartman’s friendly warm smile, make it a ‘must stop in and look‘ kind of place.

A pink-painted staircase and large-scale Will Ryman rose sculpture marks the entrance to Sarah Gavlak’s recently expanded art gallery and beckons art lovers to further explore.  Gavlak Gallery, one of the most respected galleries in Palm Beach, has been Via Encantada’s destination for art lovers and collectors since it moved from West Palm Beach in 2008.

Fabrikant and Miller- Hidden Jewel

Discreetly nestled between the galleries at the foot of the whimsical staircase is Fabrikant and Miller.  Co-owner Craig Miller has deservedly earned iconic status on Worth Avenue.  Miller’s début at Cartier in 1993 resulted in being ‘poached’ by Van Cleef & Arpels, and subsequently by the houses of Bulgari and Graff.  Craig specializes in buying and selling estate jewelry, watches and diamonds.   After 24 years it’s about more than his expertise; it’s  about the personal relationships, the trust Craig’s earned and his discretion that sets this private salon apart.