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When Pucci met Polo at Icon La Piaggia– a private St. Tropez-style beach club

The Related Group, known for their pioneering efforts in Palm Beach County, partnered with Altima to come up with some of the coolest, ‘out of the box’ concepts for their various projects.  What was slated to become ‘Icon Palm Beach’ and then for a short while ‘Trump Icon’ may not have come to fruition due to the economic crisis at the time, but they did secure over 40% sales with deposits on hand due to their (and ours (Altima)) out of the box thinking.  We were selling a lifestyle– We recreated Club 55 on North Flagler Drive with the help of Robert Pascale, brainchild behind La Piaggia and formerly of La Voile Rouge in St. Tropez… Then we brought in the sexiness of the Polo players, threw in the glam of Emilio Pucci.. and VOILA!   We hosted over 30 events, supported over 20 charities and catered to potential buyers in a way never experienced on this side of the Atlantic…

Our parties attracted the who’s who of the Polo community, (Nacho and Delfina Figueras, the Gracida brothers one of whom we miss dearly and was OUR ICONIC GUESTCarlos Gracida)  visiting celebrities such as John James better known as Mr. Big from Sex and the City and movie producer/founder of Evan Piccone Charles Evans)  and of course luxury brands such asEmilio Pucci, Hamilton Jewelers (who hosted an event for Tiger 21) as well as so many local charities we don’t have enough space to mention.

Deposits rolled in, everyone reserved their condo.. and then we only thanked God it was the Related group when the economy turned…..Related Group and their team honored their clients….   Good news:  Everyone was returned their monies, (Can’t say that about other projects in the neighborhood…) 

Chuck O'Connor, Prince Dimitri of Yugoslavia, Barbara Chevallard and Alex Mafroy2811

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